Spotify, Bror & Soster, Andrea,
Camino Silvestre, Parasol, Umbra, Calaca de Colores
Art Direction / Design / Illustration / Production
With a total experience of 7 years: first creating illustrations for a popular clothing brand (Andrea), later as the Chief Design Officer, Art Director and Illustrator Bror & Soster. And more recently, working with Spotify on several ad campaigns for almost 2 years.
My favorite project for Spotify was revamping the campaign for their RADAR playlists with a new visual identity. The campaign spans many countries because these playlists have thousands of listeners throughout México, Argentina, Colombia, Brasil, Chile and Perú.
Other meaningful projects I worked on for Spotify include the Spotify Awards, Mansión Reggaetón, Spotify Wrapped 2019 and 2020.
I was integral part of Bror and Soster from the very conception of the brand. Not only I helped define the core identity and values of the brand, as well as leading the releases of each collection in matters of design and art.
I was also in charge of conceptualizing, planning, shooting and editing the latest lookbook for the brand and creating almost all of the art that is used on their products.